126 Shortcuts to take your songs from good to great!

Posts Tagged ‘songwriting’

RESPECT THE ROUGH DEMO

Wednesday, September 1st, 2010

by Robin Frederick

from “Shortcuts to Songwriting for Film & TV” available in October 2010.

What is a rough demo?

A rough demo can be as simple as a guitar / vocal or piano / vocal recording made on a handheld recorder. Or it can be as elaborate as a concept for a complete track with drums, bass, vocal, keyboard, and guitar recorded on multiple tracks. Simple or elaborate, to be truly effective it should convey the essential energy and feel as well as the complete melody, lyric, and chord progression of the song. (See “U.S. Copyright Office” below for non-chord demos.)

Why you need a rough demo

> 1. To test your song ideas: One of the most important uses for a rough demo is to record your structure, melody, and lyric ideas so you can hear them as a listener would. When you’re involved in the physical effort of singing and playing your song, it’s impossible to step out of your songwriter role. Recording a rough demo allows you to walk away then come back later to listen with fresh ears, as an audience member would hear the song. Note your reaction as you listen. Where does the song lose energy or focus for you? Did the melody become too complicated to follow? Did the double chorus at the end feel too long? Go back and change those things in your demo, record your new ideas, then walk away and come back to listen again after an hour or so. Keep going through this process of interaction with your demo.

> 2. As a reference for yourself: When producing a song in your home studio, use the rough demo to keep in touch with your original inspiration. At some point in the process, you’re bound to reach a place where nothing seems to work, you’re sick of the song, and you’re thinking about speeding up the tempo because you’re soooooooo bored. That’s the time to go back and listen to the rough demo. It’s not unusual for the original feeling you loved so much to slip away during the production process. Your rough demo can be a lifesaver. In fact, there have been instances when the rough demo ended up on someone’s album because they were never able to reproduce that feel!

> 3. As the basis for a final recording: You can continue to build on and refine your rough demo to create a final master recording. If you used a simple, repeated rhythm loop for the rough demo, consider adding variations, fills, adding and subtracting extra percussion and drum sounds to the loop. Replace a keyboard part with a better performance or a richer sound. Replace a synthesizer bass line with a real bass player. Keep what you like, change or improve what you don’t.

> 4. For the U.S. Copyright Office: The copyright office defines a song as “words and music.” They don’t care about chords. They will accept a voice-only recording without any accompaniment at all. It’s the most basic rough demo of all!

Making a rough demo

Convey the rhythmic feel – Many songwriters like to start a song with a rhythmic groove to set the overall energy and feel of the song. You can choose a drum or percussion loop or strum a guitar or use a piano to play a rhythm part. If you’re not using a loop, you should record with a click or metronome track.

Include all the sections of your song – The rough demo should be a complete representation, including all verses, choruses, a bridge (if there is one), intro and ending. If you think you want a double chorus at the end, put it on your demo. If you want a short intro, put that on your demo.

Play the chord progression – Play chords exactly where you want them; change where you want them to change and be consistent. If you play a chord early in one verse, then play it early in the next.  Don’t be sloppy about this. You may end up using your rough demo as a foundation for building your final tracks. If you bring in a hot bass player (or play bass yourself), you’ll be using those chord changes as a guide.

Sing the melody and lyrics – If you’ll be the singer on the final track, don’t worry too much about pitch, go for spontaneity and feel. Get your initial, fresh interpretation of the song on tape so you can refer to it later.

Copyright 2010 Robin Frederick.</font>

KEEP YOUR LISTENER BY YOUR SIDE

Thursday, October 29th, 2009

by Robin Frederick, author of “Shortcuts to Hit Songwriting”

When I’m coaching songwriters, they often give me a lyric to read while I listen. This is useful because I like to make notes as the song goes along but I have to be careful to remember that the average listener won’t have that lyric page in front of them. Sometimes I grasp the meaning of a song only because I’m reading the lyric or because the songwriter has told me something about the song before playing it. But when that song is played on the radio, the writer won’t be there to say, “Here’s why I wrote this song…” or “Let me just explain what happened….”

Here are some ideas that will help your listeners understand what you’re saying and stay involved in your song.

BE CONSISTENT: Sometimes a songwriter knows what he or she meant to say but fails to make it clear because some of the lines are giving conflicting messages. For example, if the verse lyric says: “I’m leaving. I can’t live with your lies,” then the chorus states: “I’ll stay no matter what you do,” listeners will have to stop and figure out how both of those things can be true. While they’re thinking, your song has moved on and you’ve lost them.

MIX POETIC PHRASES WITH DIRECT STATEMENTS: If your lyric style leans toward evocative, poetic lines that suggest rather than tell, try adding a clear, direct statement every few lines. Rob Thomas does this very effectively in his huge hit, “Ever the Same.” (Lyrics are available on the Internet.) Notice how his opening four lines are filled with vivid, poetic images, which are then followed by the statement: “And I couldn’t tell you but I’m telling you now / Just let me hold you while you’re falling apart.” Suddenly, it’s crystal clear what this song is about and listeners aren’t left to figure it out.

LISTENERS NEED TIME: Give listeners time to register what your lyric is saying. It usually takes them a minimum of two lines to absorb an image or idea. So if you write a line that describes your love as being like a prison, try to follow that with another line that describes the prison or tells listeners what it feels like to be imprisoned by love. That will give them time to register the image, the feeling of a prison, and link it with the idea of love.

To test your lyric, play it for friends (and strangers) without giving them a lyric sheet. Don’t give them any explanation or introduction to the song. Afterwards, ask them to tell you their impression of the song. See if they picked up on the general situation and emotional message. It’s alright if they didn’t pick up on specific details or exact ideas, just so long as they felt the emotions and got involved in what was happening.

It’s easy to forget, when you’re focused intensely on a lyric, writing and reworking it, that listeners have to process a lot of information in a very short time. If you give them too much information or give it in a way that’s too hard to understand, they may lose interest. Try to keep them in mind while you’re writing. Anticipate their questions. See if you can hear them saying, “Hey, wait for me. I didn’t quite catch that!”

(c) 2009. Based on “Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell” by Robin Frederick. Available at Amazon.com.

GIVE YOUR SONG A MEMORABLE TITLE

Wednesday, September 23rd, 2009

by Robin Frederick, author of “Shortcuts to Hit Songwriting”

The title of a song is almost always a featured line in the song itself, often the first line or last line of the chorus, making it the line that listeners remember long after the song is over.

A good title is intriguing, evocative, and memorable. The best titles sum up the heart and soul of a song, recalling the whole experience for listeners, making them want to go back and listen again.

Keep it brief. Long titles can work but may be difficult for listeners to remember. These longer titles may be familiar phrases (”I Just Called to Say I Love You” “I Don’t Want to Miss a Thing”) which are easy to recall. To be safe, stick to five words or less.

Make a statement. One way to be memorable and catch listeners attention is to write a title that makes a strong statement. Nickelback’s “Gotta Be Somebody” is a good example. There’s a sense of urgency built into this phrase, giving the singer something to dig into emotionally.

Use an Intriguing phrase. Beyonce’s recent hit “If I Were a Boy” does exactly that. Don’t you want to know what Beyonce would do if she were a boy? Sure, you do! So the title makes you want to hear the song. Shinedown’s “The Sound of Madness” also has an intriguing title. What does it mean? What does madness sound like? What is this song going to be about?

Try an evocative image. A song title like “Mud On the Tires” works because it’s loaded with associations. The title of this Brad Paisley Country hit features an image that suggests off-roading fun, maybe a wild ride through the fields, or drive to a hidden fishing hole, all of which evoke fond memories and desires in this audience. If you choose a title like this, be aware of your listeners’ expectations and keep them in mind when writing.

Action words add drama and energy. If your title feels like it’s just sitting there, try phrasing it in a more active way. Instead of “I Love You,” try something like “Throw My Arms Around You.” Not only does it replace a familiar statement with an fresher one, it adds the energy of the word “throw.” It also suggests questions that your lyric can answer: What’s the situation? Why does the singer want to do this? How will it feel? How will the other person react?

As most songwriters know, there are many songs with the same (or very similar) titles. Make yours stand out from the crowd by using one of these techniques!

For songwriter tips, games, and hit song analysis, check out my web site: http://www.robinfrederick.com

(c) 2009. Based on “Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell” by Robin Frederick. Available at Amazon.com.

STUDY HIT SONGS TO LEARN YOUR CRAFT

Wednesday, September 16th, 2009

by Robin Frederick, author of “Shortcuts to Hit Songwriting”

Most hit songs demonstrate at least three or four techniques you can use to broaden the emotional impact and commercial appeal of your own songs. That’s why it’s a great idea for aspiring songwriters (and even successful pro’s) to study recent hits!

It’s important to study songs you admire, not the ones you can’t stand! Look for those hit songs that move you, the ones that appeal most to you, and then ask yourself what that song is doing that draws you in. Of course there are times when I go through the Top 20 songs on the music charts and don’t hear anything that particularly attracts me. In that case, I’ll go back to songs from the previous year or so to look for ideas.

Keep a list of hit songs you like in the genre you’re interested in. Country songs are different from R&B and Rock and Pop. You’re going to hear different approaches to lyrics and melody in every genre. If you’re not sure which genre you want to write in, spend some time exploring each of the four mainstream styles. You can find current music charts and stream the Top 20 songs for free at Billboard.com. Just click on “Charts” at the top of the page, then select the style you want.

In the Hot AC genre, I like Nickelback’s “Gotta Be Somebody,” a big hit in early 2009. Chad Kroeger really knows his craft and this song proves it. Lyrically, he states the theme in the opening lines of the first verse and every lyric line after that leads the listener toward a chorus that sums up the emotional message at the heart of this song. (You can find the lyrics for this song online.)

Melodically, this song is also very strong. Notice in the pre-chorus how Kroeger uses four short phrases that echo each other rhythmically, building tension to the final phrase which he extends by a few extra syllables (”forever with”). This is a great way to build anticipation leading up to your chorus. Then check out how he creates forward momentum in the chorus melody by allowing only very short pauses, just long enough to grab a breath before roaring right into the next line.

In the Country genre, I like Montgomery Gentry’s “One In Every Crowd,” also a hit earlier this year. This is great example of a lyric with plenty of visual detail, a fresh take on the theme, and a powerful melody that builds dynamically through the verse and pre-chorus to a big emotional release. (Lyrics are available online.) The “Hey y’all” secondary hook adds plenty of fun but don’t mistake that for the chorus; it’s just icing on the cake. It doesn’t payoff the verses well enough to work as a stand-alone chorus. If you’re interested in the Country genre, this is an excellent song to study.

For more ideas and analysis, check out my web site at RobinFrederick.com. Just click on “Study the Hits”; you’ll find a detailed look at many of today’s most successful songs.

(c) 2009. Based on “Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell” by Robin Frederick. Available at Amazon.com.

START YOUR SONG WITH A UNIVERSAL THEME

Monday, September 14th, 2009

by Robin Frederick, author of “Shortcuts to Hit Songwriting”

Some songwriters spend a lot of time waiting. Waiting for inspiration. Waiting for an idea. Just waiting. Well, I don’t want you to wait. I want you to start doing, writing, creating. Now.

One of the things songwriters most often seem to wait for is an idea that will launch them into the deep emotional waters of a song. Not only is it unnecessary to hang around hoping an idea will magically appear, it can lead to repetition and stagnation of your creative muscle. It’s funny how, once an idea has worked, it tends to reappear over and over again.

So, here’s an idea…

You might have noticed that songs use many of the same themes that drive other types of dramatic entertainment. Just check out the list of top ten romantic films of all time or today’s favorite contemporary TV dramas. While hit songs tend to focus on relationships and emotions rather than car chases and shoot-outs, they share many of the same dramatic elements: Who is involved? What will happen next? You can use popular movies and TV shows to lead you to themes that pack a big emotional punch both for you and your listeners.

Yes, I’m telling you to watch TV and go to the movies. Remember, it’s important for you to be present emotionally in your song so start by looking for a scene that draws your emotional attention. When did you find yourself getting involved with a character? When did you identify with the character? What was the peak emotional moment for you in this character’s story? Any of these points in a storyline can provide a theme for a song. For example, here’s a scene: The lead character sits alone in a dark room after seeing an ex-lover who is now involved with someone else. If you were watching this scene and you felt moved by it, consider creating a song based on it. Use your imagination to create dialogue, images, background, and specific examples, whatever you need for your song. And you don’t have to limit yourself to romantic themes; you can write social commentary or character songs based on drama and action scenes.

(c) 2009. Based on “Shortcuts to Hit Songwriting: 126 Proven Techniques for Writing Songs That Sell” by Robin Frederick. Available at Amazon.com.

LYRICS: WRITE A STRONG OPENING LINE

Monday, September 7th, 2009

by Robin Frederick (author of “Shortcuts to Hit Songwriting”)
 
Question from a songwriter: “I have trouble coming up with the first line of a song. I try not to write the first line as something obvious and cliche  but I can’t seem to figure out how to keep it from being too vague.”
 
Answer: Your question about writing a strong opening line is a good one. This is a key line in your song, one that may make the difference between keeping a listener tuned in  or losing their interest. You’re right about not wanting to be vague! Here are a few ideas…
 
1) After you have a first draft of your song, check to see whether your second verse is stronger than your first. This can happen as you get deeper into the song and know more about what you want to say. Try opening with your second verse and writing a new one to replace it. 
 
2) If the song is addressed to “you,” what is the one big, emotional statement you want to make to that person? Try starting with that if you’re not using it somewhere else in the song. If you are already using it, try backing up a step and imagine the line that would come just BEFORE you said that. 
 
3)  Work from your chorus. Read the chorus out loud, then try to find a line that answers the question: Why am I saying this? 
 
4) An effective opening line pulls the listener right into the middle of the action or situation. Look for the moment that seemed to trigger the situation you’re writing about. Start by describing that – what was said, what did you do?
 
5) Choose an action word or visually descriptive word that conveys the situation and build a line around that.
 
As you can see from these suggestions, it’s often a good idea to revisit your first line AFTER you work up a draft of your song. In the meantime, use a line that gets you started and worry about adding strength to it later. Turn off your inner critic and just write what you feel. Rewriting is where you’ll use ideas like the ones listed above. Once you have a solid opening line, you’ll probably need to rework the rest of your first verse but it’s worth it! 

 
Copyright 2009 Robin Frederick. All rights reserved.

CREATE A DEVELOPMENT PATH FOR YOUR LYRICS

Monday, April 6th, 2009

by Robin Frederick (author of “Shortcuts to Hit Songwriting”)

It can be tough to find the balance between giving listeners too much information too quickly and not giving them enough or repeating information they’ve already heard.

As you write your verses and bridge, keep the path through your song clear. Make sure things are moving forward, not going in circles or repeating the same thing over and over.

Here are some development paths your song might take. Notice that each path leads the listener into and through a situation, keeping the momentum rolling forward and giving new information as it goes along.

The chorus is integrated into the song as a natural extension of the verses and bridge. (The vast majority of hit songs are written from the point of view of the singer—the first person “I”—so I’ll use that approach in these examples.)

Path #1 – Deal with a problem.

Verse 1: This is the problem.
Chorus: Here’s how I feel about it.
Verse 2: This is what I tried to do about it.
Chorus: Here’s how I feel about it.
Bridge: This is how I hope to find a way through this.
Chorus: Here’s how I feel about it.

Path #2 – Give us a history.

Verse 1: I remember the great beginning of our love.
Chorus: This is what it felt like.
Verse 2: Things changed. Everything is different now.
Chorus: This is what it felt like.
Bridge: Can we get back to the way things were?
Chorus: This is what it felt like.

Path #3 – Build it up.

Verse 1: I took a chance.
Chorus: Now my life has changed.
Verse 2: I risked everything for happiness.
Chorus: Now my life has changed.
Bridge: It was worth it.
Chorus: Now my life has changed.

You can find more development paths by listening to well-written hit songs. You’ll notice that some songs share similar paths. It’s how the path is personalized by the songwriter that makes it unique and gives it strength. A path is just the outline of a song. How you flesh it out is up to you. Make each path your own with the details and emotions of your specific situation and characters.

Based on “Shortcuts to Hit Songwriting” by Robin Frederick. Available at Amazon.com. Copyright 2009 Robin Frederick. All rights reserved.

PLAYING WITH MELODY

Sunday, March 15th, 2009

by Robin Frederick (author of “Shortcuts to Hit Songwriting”)

Question: If I listen to a particular song I like, I feel inspired to write a song but when I sit down and try, I end up writing the melody I have just listened to. Do you have any tips?

Answer: Melodies can easily get stuck in our brains. A hit Pop/Rock or Country song melody is very catchy; that’s a large part of the reason it’s a hit. But you’re right; this can be a problem for songwriters. Try this exercise to send your melody in a completely new direction:

1) Start by changing the pitches of the notes in the hit song melody. Just sing or play a note that is higher or lower than the original. Your melody will start to sound slightly different from the original. Play with a lot of different pitch choices. If the hit song melody has an ascending melody line, try one that moves downward. If the hit song melody skips over a few notes you can try staying on the same note without moving at all. Doing this part of the exercise will help you start thinking about note pitch as a separate element you can play with.

2) Now, try changing the lengths of the lines (or “phrases”). A “phrase” is a melodic thought with a natural beginning and end. (Lyric lines often begin and end at the same time as a melodic phrase.) Chop a phrase into two shorter phrases by adding a pause in the middle. Don’t worry about interrupting the flow of the lyric; a pause can often ADD interest to a lyric phrase. You can also add a couple of notes and words to the end of a phrase to extend it.

3) After you play with pitch and phrase length, start exploring the timing of the notes: hold a short note longer, then speed up the notes that follow, or divide a long note into several short ones.

By now, your melody should sound VERY different from the original. Remember, this is just an exercise. You are using the hit song to start training your brain to think about melody in a new way, by identifying the three main elements of a song melody–pitch, phrase length, and rhythm. When you start playing with these, you can shape your melody into anything you want! Practice this exercise to get into the habit of thinking about the different components of melody. It will help you move past those melodic ideas that “just occur to you” but may sound dated or familiar.

Based on “Shortcuts to Hit Songwriting” by Robin Frederick. Available at Amazon.com. Copyright 2009 Robin Frederick. All rights reserved.

Speaking of Genres…

Sunday, January 25th, 2009

Robin Frederick (author, ”Shortcuts to Hit Songwriting”)

I recently read an article about Gracenote, the company that delivers info to your iPod and computer music player that tells you what song you’re listening to by which artist. The article offers an insight into something I wrote in a recent post about the importance of music genres. Here’s an excerpt from the Gracenote article…

“Gracenote’s genre classification system enables listeners to get the most out of their music collections by enabling them to automatically select the type of music they want to listen to, whether it’s “Jazz,” “Rock” or “Dance.” Created using an analysis of user preferences combined with the expertise of Gracenote’s music editorial team, Gracenote genre classifications enable developers to provide a tried-and-true list of music categories that simplify and enhance the user listening experience. Gracenote genre classifications also make it easy for users to organize and sort music, create customized playlists and discover new music, helping them enjoy the overwhelming amount of digital music now readily available.” (Market WIre)

 

So Gracenote is going to decide what genre your song is in. I notice this is based on a combination of “analysis of user preferences” — read ’software program’ — and “Gracenote’s music editorial team” — read ‘REAL PEOPLE’!!! Yes, real people are going to listen to your music and classify it! It will then be organized for listeners, even delivered to new listeners, who like that genre.

 

But what if it’s not clear what genre your song is in? What if a member of Gracenote’s “music editorial team” puts you in Easy Listening when you really want to be in Rock?  What if you are in a 1980s-sort-of-funky-folk-thing genre and the music editorial team doesn’t know where to put you?

 

Try deciding ahead of time what genre you think is the best fit for you. Be honest. Listen to your music like an audience member. If you can’t do that, try asking a few acquaintances or even strangers who they think you sound like. (Don’t ask close friends and family. They’ll just tell you what you want to hear!) 

 

Truth is, each of the mainstream genres is flexible. A Pop/Rock song may fit into the Rock genre or the Pop genre. But there is a core sound that defines many of the hits in each style. Spend some quality time listening to and studying the hit songs at the top of the charts in the genre you want to be in. Do your songs sound similar in some ways? In many ways? In no ways? Maybe you could add a few more of these elements to your song before you record it, and then aim your production in the same direction to add even more strength. 

 

Think like a listener. Put together a playlist of hit songs in a given genre and drop your song into the middle. Play your playlist in the car. When your song comes on, does the flow of music continue or is it interrupted in an uncomfortable way? Genres are about the listener, making the experience of listening to music an enjoyable one. To help Gracenote, as well as radio programmers and listeners, create that flow, blend the elements of a given genre into your song and sound. 

Based on “Shortcuts to Hit Songwriting” by Robin Frederick

Copyright 2008 Robin Frederick. All rights reserved.

Write Your Songs in a Genre

Tuesday, December 23rd, 2008

Robin Frederick (author, Shortcuts to Hit Songwriting)

 

Most of the time, when you start a song, you’re thinking solely about what you want to say, and that’s the best way to approach your songwriting. However, by keeping a little corner of your brain focused on the genre you want to write in, you can add strength to your song, the kind of strength that could help your song find its audience.

 

Like ice cream, songs come in different flavors: strawberry, chocolate, peach, and rocky road. And, like ice cream flavors, there are very real differences between the four mainstream music genres — Country, Pop, Rock, and R&B/Soul — and each one appeals to a different audience. 

 

So, why is this important to you as a songwriter?

 

When listeners tune into a radio station that plays Country music, they expect to hear a range of songs that share a certain sound. Jazz stations play something that sounds different from the Country music station. Listeners who tune in to a Jazz station are expecting to hear the kinds of chords, melodies, and lyrics that are characteristic of today’s Jazz genre. If they get a Country song instead, they won’t be happy! Radio stations need to keep listeners satisfied if they want them to stick around. If listeners are expecting to hear songs with a Country sound, that’s what the station needs to play, if they’re expecting Jazz, then Jazz is what the radio station gives them. 

 

If you write a song that straddles Country and Jazz — let’s say you throw a few cool jazz chords into your Country song — you may have trouble finding a publisher for it or an artist who will record it. Why? Because publishers, record labels and artists all know that radio airplay is essential if they want to reach their audience and sell records. 

 

If you are an independent artist, recording your own songs, you can take plenty of chances with your album cuts but you’ll still need a couple of songs that can get on the radio if you want to reach a wider audience. In at least two songs, try to aim for a general sound that characterizes your genre. 

 

 

CHOOSE A GENRE AND GET FAMILIAR WITH IT

Spend some time listening to current hits in the genre you want to write in. If you like Country music, listen to the top 20 current Country hits and study the chords, melodies, and lyrics to see what they have in common. What is it that Country audiences are excited about right now? Whether you want to write Rock, Pop, R&B/Soul or Hip-Hop, check out the current radio airplay charts to see which songs are getting the most play. These are the ones that listeners are eating up! 

 

“But,” I hear you say, “these songs being pushed hard by mega-record labels. That’s the only reason they’re hits!” Sure there’s plenty of money behind all of these songs — the big record labels can afford to buy plenty of ads and lots of promotion –but ultimately money can’t push a song to the top of the charts, only listeners can do that! 

 

You can find up-to-date Radio Airplay Charts at RadioAndRecords.com. Click on “Charts” and check out the ones you’re interested in. (If you don’t know which charts you’re interested in, check out a few. This is essential research for songwriters!) 

 

Make a list of the songs and artists in the top 15 or 20, then go over to iTunes or any legal download site and listen to the excerpts. Pay a couple of bucks to download the ones you like best. Don’t pick the DUDS you don’t like! Choose songs you wish YOU’D written.

 

Once you’ve found a genre you like and a couple of songs, listen to them carefully and study your genre. Look for the general, broad characteristics of your genre by asking the following questions as you listen.

 

LYRICS:

What themes are featured?

What kind of language is used: direct, slangy, poetic?

What sorts of characters turn up in these songs, including the singer? 

How does the lyric tell the listener what’s happening?

 

MELODY:

How much contrast is being used between sections?

How does the melody let you know when you’re in the verse and when you’re in the chorus?

How much repetition is used, how much variation in the melody line?

 

CHORDS:

Do you hear basic three-note chords primarily?

What other kinds of chords are being played? 

How frequently are the chords changing?

 

These are just a few of the questions that will help you study your genre. No one wants to sound exactly like everyone else but you DO want your song to incorporate enough of a genre’s characteristic sound so that it will fit into a radio format. Blend it with your own style to make sure YOU still sound like YOU but give it an extra push toward radio. 

 

Based on “Shortcuts to Hit Songwriting” by Robin Frederick

Copyright 2008 Robin Frederick. All rights reserved.